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Web Design

How to Make Your Website Accessible for People with Disabilities

By Silas Selekane  Published On March 28, 2025

Creating an accessible website for people with disabilities is not just a legal requirement in many countries, but it also helps you reach a broader audience and create an inclusive online experience. In this article, we’ll explore essential web design strategies to ensure your site is accessible to all users, including those with visual, auditory, cognitive, and motor impairments. In today’s digital world, accessibility is no longer a luxury—it’s a necessity. Designing websites that are accessible to people with disabilities ensures that everyone, regardless of their physical or cognitive abilities, can navigate and interact with online content. Web accessibility also fosters inclusivity, providing equal access to information and services for people with various disabilities, including visual, auditory, motor, and cognitive impairments.

This article will provide an in-depth guide on how to make your website accessible for people with disabilities, covering best practices, tools, and resources to help you design a more inclusive web experience.

Understand Web Content Accessibility Guidelines (WCAG)

The Web Content Accessibility Guidelines (WCAG) are the global standards for ensuring that websites are accessible. They provide a set of recommendations that web designers and developers can follow to make content more accessible to people with disabilities. These guidelines focus on four key principles:

  • Perceivable: Information and user interface components must be presentable to users in ways they can perceive (e.g., text alternatives for non-text content).
  • Operable: User interface components and navigation must be operable (e.g., keyboard accessibility).
  • Understandable: Information and the operation of the user interface must be understandable.
  • Robust: Content must be robust enough to work across a wide variety of user agents, including assistive technologies.

Familiarize yourself with WCAG and integrate them into your website’s design and development process to ensure you’re meeting accessibility standards.

The Web Content Accessibility Guidelines (WCAG) are the most recognized standards for web accessibility. Developed by the World Wide Web Consortium (W3C), WCAG provides guidelines to make web content more accessible to people with disabilities. Familiarizing yourself with WCAG 2.1 or 2.2 guidelines is the first step in building a website that is both accessible and compliant with international accessibility standards.

Add Alt Text for Images

One of the most important steps in making your website accessible is to include alternative text (alt text) for all images. Alt text provides a textual description of the image that screen readers can read aloud to visually impaired users. This not only helps with accessibility but also improves SEO.

For example:

  • Before: An image of a sunset
  • After (Alt Text): “A beautiful sunset over the ocean with vibrant orange and pink hues in the sky.”

Alt text should be concise but descriptive, ensuring that the content of the image is conveyed without relying on visual elements. One of the fundamental principles of web accessibility is ensuring that non-text content (like images, audio, and video) is accessible to people who can’t perceive it in the same way others do. Here’s how to implement this:

  • Alt Text for Images: Every image on your site should include alternative text (alt text) that describes the image’s content. This helps users with visual impairments understand the image through screen readers.
    • Example: Instead of using “Image of a sunset,” use “A beautiful sunset over the ocean with vibrant orange and pink hues in the sky.”
  • Text Equivalents for Multimedia:
    • Video: Provide captions for all video content. This helps people with hearing impairments and also benefits users in noisy environments. Ensure captions accurately transcribe the spoken content and sound effects.
    • Audio: Offer transcripts for any audio-based content, such as podcasts or voiceovers. This provides a text alternative for people with hearing impairments.
  • ARIA (Accessible Rich Internet Applications): Use ARIA roles and attributes to make dynamic content (like JavaScript-driven widgets) accessible. This helps screen readers understand and describe complex user interface elements, such as accordions, sliders, and modal windows.

Ensure Keyboard Accessibility

Many users with disabilities navigate websites using only a keyboard or assistive devices. Ensure that all interactive elements on your website, such as buttons, forms, and links, are accessible using the keyboard alone. Implementing features like skip navigation links can significantly enhance the user experience for keyboard users.

Test your website by navigating it with the keyboard (Tab key, Shift+Tab, Enter, etc.) to ensure users can easily access all parts of your website without relying on a mouse. Navigation is a critical part of any website, and it can be particularly challenging for users with disabilities. To make sure your navigation is accessible:

  • Keyboard Navigation: Ensure that users can navigate your site using only the keyboard. This includes the ability to tab through links, buttons, and form fields.
    • Tip: Include “skip to content” links at the top of pages, so users can bypass repetitive elements like navigation menus.
  • Clear and Simple Menus: Organize menus logically and label them clearly. Ensure that dropdowns and flyouts are keyboard accessible and that they work with screen readers.
  • Focus States: Highlight links and buttons with a visible focus state (e.g., an outline or color change) when they are tabbed through.
  • Sticky Navigation: Avoid using sticky navigation bars that are only mouse-controlled. Ensure that users can still interact with the navigation with their keyboards.

Use High-Contrast Colors

For users with visual impairments, such as color blindness, high-contrast color schemes make it easier to distinguish between text and background elements. Ensure there is sufficient contrast between text and background, especially for important information.

There are online tools available, like the WebAIM Color Contrast Checker, that allow you to check your color combinations and determine if they meet accessibility standards. Many people with visual impairments, including color blindness and low vision, struggle with websites that use poor color contrast. To improve accessibility:

  • Color Contrast: Ensure a high contrast between text and background. For example, black text on a white background provides strong contrast and is easier to read.
    • Tool Tip: Use tools like the WebAIM Color Contrast Checker to test your color combinations and ensure they meet accessibility standards.
  • Avoid Relying on Color Alone: Do not convey important information (like error messages or instructions) using color alone. Add text labels, icons, or patterns to ensure users who are colorblind or have low vision can still access the information.

Provide Captions and Transcripts for Multimedia

For users with hearing impairments, it’s essential to provide captions for video content and transcripts for audio content. Captions provide a visual representation of spoken words and important sound effects, while transcripts provide a full text version of the audio or video.

Adding captions and transcripts can make your multimedia content accessible to a wider audience and enhance user engagement.

Use Clear and Simple Language

Cognitive disabilities, including learning disabilities and intellectual impairments, can make it challenging for some users to navigate websites with complex language or complicated layouts. Use clear, simple language and short sentences to make your content easier to understand.

Also, break content into smaller sections, use headings and lists, and ensure the website is easy to navigate. Multimedia elements like videos, music, and animations can be difficult to access for users with hearing or visual impairments. Here’s how to make multimedia content more accessible:

  • Provide Text Alternatives: As mentioned earlier, always provide captions and transcripts for audio and video content. Also, ensure videos are navigable using the keyboard.
  • Sign Language Interpreters: For video content with spoken language, consider offering a sign language interpreter for users who rely on sign language.
  • Avoid Auto-Play: Autoplaying videos or audio can be frustrating, especially for users with cognitive impairments. If you must include media that auto-plays, give users the option to pause or stop it.

Ensure Forms Are Accessible

Forms are a crucial part of many websites, but they can pose challenges for users with disabilities. Use accessible form elements like labels, instructions, and error messages to ensure all users can easily complete forms. Additionally, ensure that forms are navigable via keyboard and that the focus remains on the correct field during the user interaction. Keyboard navigation is essential for users with motor disabilities who may not be able to use a mouse. To ensure that your website is fully navigable using only a keyboard:

  • Tab Index: Use the tabindex attribute to set a logical and predictable tab order for all interactive elements (links, buttons, forms, etc.).
  • Keyboard Shortcuts: Implement custom keyboard shortcuts for important actions, such as submitting a form or navigating to a specific page.
  • Visible Focus: Make sure all interactive elements have a visible focus state when users tab through the website.

Test Your Website’s Accessibility

Finally, it’s essential to regularly test your website’s accessibility. Use online accessibility tools such as WAVE or Axe to scan your site for potential accessibility issues. While these tools are helpful, manual testing, including user testing with people with disabilities, is the most effective way to ensure your site is fully accessible. Testing is a critical part of ensuring your website is accessible to all users. Use the following tools to help test your website’s accessibility:

  • Automated Testing Tools: Tools like WAVE, Axe, and Lighthouse can scan your website and flag accessibility issues. While these tools are helpful, they can’t catch everything.
  • Manual Testing: Test your website using only a keyboard or screen reader. You can also ask people with disabilities to test your website and provide feedback.
  • User Testing: Conduct user testing with people who have disabilities to identify potential barriers that automated tools might miss.

 

In conclusion, Making your website accessible for people with disabilities is not just about compliance—it’s about creating an inclusive environment where everyone can engage with your content. By following these web design tips and adhering to accessibility guidelines, you can ensure that your website is usable for all visitors, regardless of their abilities.

At Insly Digital, we understand the importance of creating an accessible, user-friendly website. If you need help with web design or ensuring your site meets accessibility standards, don’t hesitate to contact Insly today for more information and assistance.

 


How to Make Your Website Accessible for People with Disabilities | Web Design Tips

Silas Selekane

Owner & Founder at Nsly Digital. Silas has over 10 years of experience in web development, graphic designs, SEO, Social Media Marketing gained in agencies, SaaS, Hosting and hardware businesses. When not writing, he's coding insly.co.za marketplace or enjoying long walks.

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