All case studies
Web AppInternal Product2026

Insly — South African Business Directory

The premium local discovery platform for South Africa: find and list businesses — restaurants, doctors, plumbers, schools, NGOs — browse by category or city, read reviews, and get matched with trusted providers who quote back on WhatsApp in minutes.

Insly — South African Business Directory

01

The challenge

Finding a trustworthy local provider in South Africa still meant asking in a group chat and hoping. Businesses, in turn, had nowhere credible to be listed and no reliable way to receive the enquiries they were already losing.

02

Our approach

Insly is a two-sided directory. On the consumer side: search by service and location, browse categories from restaurants and home & garden to auto services, health & beauty and travel, with a feed, deals and reviews, plus Ask Insly for guidance when you do not know what you need. On the business side: claimed listings, profiles and a quote-request flow that routes enquiries straight to the provider and brings quotes back over WhatsApp. It runs on the shared Insly Cloud foundations — single sign-on, billing and storage — with a companion mobile app.

Tech stack

Frontend
ReactTypeScriptTailwind CSS
Backend
LaravelPHPMySQL

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